In modern business, communicating effectively and in real-time with partners, stakeholders, and customers is crucial. In this sense, the webcast has become an indispensable tool for connecting global audiences. ATmedios stands out as a leader in the event industry by offering high-quality webcasting services, providing its clients with the perfect platform to deliver their messages dynamically and effectively.
In addition, ATmedios has become an excellent partner for companies such as Mineros due to its ability to offer tailor-made solutions. An outstanding example is the presentation of the financial results for the fourth quarter of 2023 by Mineros S.A., the Colombian company leader in the exploration, processing, and commercialization of gold and other precious metals. Founded in 1974 and headquartered in Medellín, Colombia. Mineros operates mines throughout Latin America, standing out for its commitment to responsible and sustainable mining practices and contributing to local communities' economic and social development. This company finds value in ATmedios' experience in transmitting information clearly and accurately, complying with international standards and effectively reaching its audience.
The production of a webcast involves a series of challenges in each of its stages to make the event more attractive and achieve greater engagement of the participants:
- Scope analysis: objectives, audience, and resources needed are defined.
- Design: the webcast platform must allow customization with logos and corporate colors from the moment of registration, before the event, to the participation in the event, where presentations and complementary services such as simultaneous interpretation, live subtitles, sign language interpretation, or audio description are integrated.
- Client approval: the content order is reviewed, participants are confirmed, and the time and date of the event are scheduled.
- Dry run: days before the event, a general rehearsal is carried out, details are adjusted in the webcast platform, technical aspects such as audio and video quality are coordinated, and tests are carried out with different devices, whether browsers or telephone lines.
- Transmission: materials such as slides or documents are shared, and questions and answers are moderated. Speakers and participants must be able to connect to the event from any browser without needing to install any plug-in or application.
- Reports: The platform must provide a complete reporting system where you can have information on the people registered, those who actually attended the event, how long each person stayed connected, etc.
- Closing: a short meeting is held at the end of the transmission to evaluate the positive aspects and those that may require improvement.
ATmedios can adapt to each client's needs, reflecting its commitment to excellence and innovation. Our track record of success in delivering webcasts for large and demanding clients demonstrates leadership and the ability to deliver effective solutions that exceed client expectations.
