Augmented Reality (AR) is a technology that allows adding virtual 2D and 3D graphics to a physical environment. At ATmedios, we have the first cloud-based platform to incorporate these charts during live event streaming.
The versatility of this resource offers new alternatives to attract the attention of any audience because it combines the real world with the virtual world, creates live interactions, and adapts to any environment.
How does it work?
Integration between a physical environment and the virtual object requires the following resources:
- An element (marker) that works as a reference to interpret the coordinates where the graph is displayed.
- A video camera to transmit/capture the image of the place.
- The software combines the signal captured by the camera and previously designed graphics into a tool specialized in creating two-dimensional or three-dimensional objects.
Through the camera, the software receives the actual world image, combines, and superimposes virtual objects to project them into the physical environment, reflecting the result of the AR for the end-user.
What advantages does it offer?
Augmented reality transforms the way brands approach and relates to consumers, empowering customer connection through intuitive and affordable technology.
Although the most popular uses are primarily intended for the media and entertainment, which allocate significant budgets for implementing these technologies, today, companies from different sectors can also choose this alternative to develop their communication or marketing strategies. As an example, AR is used for training, seminars, brand loyalty, or product launches due to the great opportunities it offers, such as:
- Increases brand visibility.
- It offers a differentiating and highly interactive factor.
- It provides a sense of reality even if you have virtual objects.
- Reasonable costs, compared to augmented reality solutions used in large broadcast channels, but yielding results of equivalent quality.
The possibilities of use are vast in the digital field. The constant change and the diminishing capacity of human attention lead to the emergence of more innovative alternatives to better attract your audience. Contact us and use augmented reality in your projects.